Who.

A tech-obsessed early adopter for longer than was fashionable: long enough to have a view on which tools last, which are theatre, and which break quietly once they leave the demo. The day job keeps me around software under real load and real oversight, and knowing what holds up is the instinct Crofter is built on. The risk model in a mid-market law firm or tax practice is different, but the posture - understood, documented, auditable - carries over intact.

Crofter came out of other people asking for the stack. I run nullhex as the umbrella for the work outside the day job: things built for my own use first and shared second, most of it written up on the nullhex blog. That includes Greebo, a shareable harness for agentic coding that works across Claude Code, Amp, Droid and their successors, and a review workflow that puts several language models on the same question. Readers asked how the workflow actually runs, whether it would transfer inside their own operation and what the economics might be. Naming the service made sense. Crofter is that name.

BayOS and CoachSync sit in the same family: software I built for a handful of indoor-golf venues I have a relationship with. BayOS runs the venues; CoachSync has grown beyond the operation it was built for. The pattern is the same each time - a specific tool for a specific business, which earned its way toward the general case afterwards rather than ahead of it. Crofter does that on purpose.

Generic software fits badly, hand-rolled software scales badly, and specialist software wired into what the firm already uses sits between the two. Crofter builds that: one workflow at a time, on a fixed price, inside weeks, under a refund clause that lives in the engagement letter.

A croft is a small holding in the Scottish Highlands and Islands, often a long, narrow strip of ground, worked by one household and traditionally by hand. Small, specific, looked after year after year. That is the shape of the business: one workflow at a time, and staying with it once it is built.

The drawing on the front page borrows from an Ordnance Survey sheet of a crofting township: one strip for each week, and a dry-stone wall where the Build fee stands.

Crofter is at the stage where the first Builds are being written. There is no marketing department and no sales team, and there are no public case studies yet; the sector pages say so rather than hide it. A firm that hires Crofter today is buying the work of a named founder, and of any engineer brought onto the Build, who is named in the engagement letter too.

If that is the wrong shape for the work you need done, it is better to know now. If it is the right shape, it is a better deal today than it will be once Crofter has ten case studies on the wall.

Crofter is not a partner of the Big 4. It is not a reseller and it has no channel programme. It does not send work to offshore subcontractors. The person you meet is the person who builds the thing, or someone they have worked with directly and can vouch for.

Founder-led, and named on every engagement letter. No marketing department. No channel. No deck.

Send a note if you want to talk.