Who.

Matt

Tech-obsessed early adopter, for longer than was fashionable. Long enough to have a view on which tools last, which are theatre, and which break quietly once they leave the demo. The day job keeps me around software and code that is under real load and real oversight - the discipline of knowing what holds up is the instinct that built Crofter. The risk model in a mid-market law firm or tax practice is different, but the posture - understood, documented, auditable - carries over intact.

Crofter came out of other people asking for the stack. I run nullhex as the umbrella for side projects outside the day job - an incubator where the work that comes out of it gets built for me first and shared second. Most of it is public on nullhex.io/blog: Greebo, a shareable agentic-coding harness - portable across Claude Code, Amp, Droid and their successors - now used daily by a number of people I did not already know; an LLM-council multi-model review workflow; an ongoing thread of notes on how I actually run the rest of my software. The posts drew enough interest - readers asking how the workflow actually runs, whether it would transfer inside their own operation, what the economics might look like - that naming the service made sense. Crofter is that name.

BayOS and CoachSync sit in the same family: software I built for a handful of indoor-golf venues I have a relationship with. CoachSync is now growing beyond its original operations; BayOS is in production at the venues and approaching its first external pilot. Same pattern - a specific tool for a specific business that earned its way toward the general case after the fact, not ahead of it. That is the pattern Crofter reproduces on demand.

Crofter is the public face of that pattern for the mid-market. Same stack. Same engineering posture. Generic software fits badly, hand-rolled software scales badly, specialist software wired into what the firm already uses sits somewhere between. A small senior team ships one workflow at a time, on a fixed price, inside weeks, under a refund clause that lives in the engagement letter.

Honest about founder-stage

Crofter is at the stage where the first one or two Builds are being written. There is no marketing department. There is no sales team. There are no public case studies yet - the sectors pages say so, explicitly, rather than hiding the absence. A firm considering Crofter today is buying the work of a named founder and a small set of senior engineers the founder has worked with by name for years.

If that is the wrong shape for the work you need done, it is better to know now. If it is the right shape, it is a considerably better deal today than it will be once Crofter has ten case studies on the wall.

What Crofter is not

Crofter is not a partnership with the Big 4. It is not a reseller. It does not have a channel programme. It has no implementation partners in Eastern Europe. It has no sub-contractors in South Asia. The person you meet is the person who builds the thing, or someone they have worked with by name for long enough to vouch for.

A photograph will appear here when there is a useful one to publish. Send a note if you want to talk.